01 May Neurocomsumer as a tool for improving the retail experience
by Rogério Gaspar Why do we buy and how are we affected by brands when making our choices? Until recently, responses were obtained by traditional approaches...
by Rogério Gaspar Why do we buy and how are we affected by brands when making our choices? Until recently, responses were obtained by traditional approaches...
Cerca de 70 anos se passaram desde as primeiras descobertas laboratoriais sobre o funcionamento do sistema nervoso e sua relação direta com as emoções vivenciadas...
Nothing of what we are experiencing in this chaos is new to human beings. This has already happened in our history, but it did not...
by Daniel Márcio Pereira Melo and Marivania Cristina Bocca The great health crisis (emergency) that the world has been experiencing in recent months due to the...
It can be said that the aspiration of Marketing to capture the attention of the largest number of people to form a captive and loyal...
A professional who seeks to stand out in his area of activity must be aware of the evolution of his activity, and of the ways...
Starting in Silicon Valley, the Design Thinking approach is the result of two North American consultants, David Kelley and Tim Brown, both from IDEO consultancy....
Countless situations demand that the professional specialist in lighting promotes visual comfort in the lighting solution presented, regardless of whether the project is residential or...
The evolution of human knowledge, especially when linked to multidisciplinarity, has allowed unprecedented advances. The contribution of neuroscience to the areas that sought to nourish...
A relatively recent study, neuroarchitecture has shown itself to be an object of interest to professionals attentive to the evolution of the projectual act. In...