13 March 2020 A better understanding about Neurodesign
The evolution of human knowledge, especially when linked to multidisciplinarity, has allowed unprecedented advances. The contribution of neuroscience to the areas that sought to nourish themselves with its knowledge is a fact that has definitely marked the conduct of areas such as Architecture and Design.
Speaking more specifically of Design, we have followed the establishment of what we know today as emotional design since 1999, with a series of conferences on Design and Emotion. At that time, researchers, designers, and companies in the industry started to understand how it was possible to expand experiences through projects, focusing on understanding the emotions stimulated by the pieces and products drawn by the designers.
Another positive factor that contributes to the advancement of this sensorial understanding is the courses, lectures, and events promoted by the Academy of Neuroscience for Architecture (Anfa), based in San Diego (USA). On those, the main focus was on identifying how the understanding of human spatial reading contributes to the improvement of work environments.
Various researches were carried out on cognitive processes, emotional engagement, and other aspects, which included neuroanatomy and neurophysiology, in the search for understanding how the human brain reacted in different situations of color, lighting, furniture layout, among other aspects.
All of these studies have helped to understand what has now been established as Neurodesign, which is nothing more than a design activity that seeks to understand how to arouse emotions in users when they have contact with the spaces or products designed. The intention with this is to extract the maximum of positive feelings from these users, such as well-being, comfort, thus allowing a true experience when getting in contact with such environments.
Its practical applicability is something recent in Brazil, but the level of interest on it has increased dramatically. When we talk about corporate environments, we observe that, when applied to such spaces, neurodesign will be concerned with ensuring the necessary environmental comfort so that its users feel stimulated and comfortable in the performance of their activities due to the conditions of the place, which include aspects of ergonomics, lighting, acoustics, air conditioning, use of colors and choice of suitable furniture.
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